Terms of Service

These Terms of Service ("Terms") govern your access to and use of Caples (the "Service"), operated by Caples ("we", "us"). By creating an account or using the Service, you agree to these Terms. If you do not agree, do not use the Service.

1. The Service

Caples provides AI-assisted marketing tools — including generating launch videos, interactive demos, customer and channel strategy, social content, outreach drafts, and a founder CRM — from inputs you provide, such as a product URL. Features, limits, and pricing may change over time.

2. Eligibility and accounts

You must be at least 18 years old to use the Service. You are responsible for your account and for keeping your sign-in secure. You are responsible for all activity that occurs under your account. Notify us promptly of any unauthorised use.

3. Plans, credits, and billing

• The Service uses a shared credit balance spent across features. Free accounts receive a limited credit allowance; paid plans grant a monthly credit allowance and unlock additional features.
• Paid plans are subscriptions billed in advance on a recurring basis through our payment processor, Stripe. By subscribing, you authorise us to charge your payment method on each renewal until you cancel.
• Credits are consumed when you generate or run AI actions. Unless stated otherwise, credits are tied to your plan period and do not carry an independent cash value.
• We may change prices or plan features. We will give reasonable notice of material changes, which take effect on your next billing cycle.

4. Cancellation and refunds

You can cancel your subscription at any time from your account; cancellation takes effect at the end of the current billing period, and you retain access until then. Except where required by law, payments and used credits are non-refundable, and we do not provide refunds for partial periods or unused credits. If you believe you were charged in error, contact us.

5. Acceptable use

You agree not to use the Service to:

• break the law, infringe others' intellectual property, or violate anyone's rights or privacy;
• submit content or URLs you do not have the right to use, or impersonate another business or person;
• generate deceptive, harmful, hateful, or misleading material;
• abuse, overload, reverse-engineer, or attempt to circumvent limits or security of the Service;
• resell or provide the Service to third parties except as expressly permitted by your plan.

6. Your content and generated assets

• Your inputs. You retain ownership of the content and URLs you submit. You grant us a worldwide, non-exclusive licence to host, process, and use them solely to operate and provide the Service to you (including sending them to our AI providers to generate your assets).
• Your outputs. Subject to these Terms and your payment of applicable fees, you own — or are granted all rights we can grant in — the assets you generate, and you may use them for any lawful purpose, including commercially.
• No exclusivity. AI-generated outputs are produced by models that serve many users. Similar or identical outputs may be generated for others, and we make no claim that your outputs are unique. You are responsible for clearing any third-party rights (e.g. trademarks) before using an output.
• Our property. The Service, software, and Caples brand are owned by us and protected by intellectual-property laws. These Terms grant you no rights in them except the right to use the Service.

7. AI output disclaimer

AI-generated content may be inaccurate, incomplete, or unsuitable for your needs. You are responsible for reviewing and editing any output before relying on or publishing it. The Service does not provide legal, financial, or professional advice.

8. Third-party services

The Service relies on third parties (including Stripe, Supabase, OpenAI, AWS, and Vercel). Your use may be subject to their terms, and we are not responsible for their acts or omissions.

9. Disclaimers

The Service is provided "as is" and "as available", without warranties of any kind, whether express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or secure.

10. Limitation of liability

To the maximum extent permitted by law, Caples will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, or goodwill. Our total liability for any claim relating to the Service will not exceed the greater of the amount you paid us in the twelve months before the claim or USD 100.

11. Indemnification

You agree to indemnify and hold Caples harmless from claims, damages, and expenses arising out of your use of the Service, your content, or your breach of these Terms.

12. Termination

You may stop using the Service and delete your account at any time. We may suspend or terminate your access if you breach these Terms or to protect the Service. Provisions that by their nature should survive termination (such as ownership, disclaimers, and limitation of liability) will survive.

13. Governing law

These Terms are governed by the laws of the Republic of Bulgaria, without regard to conflict-of-law rules, and the competent courts of Bulgaria will have exclusive jurisdiction. Nothing in this section deprives you of the protection of mandatory consumer-protection rules of Bulgarian or applicable European Union law.

14. Changes to these Terms

We may update these Terms from time to time. We will revise the "Last updated" date above and, for material changes, take reasonable steps to notify you. Continued use of the Service after changes take effect means you accept the updated Terms.

15. Contact

Questions about these Terms? Email office@caples.app.